Forms that build lists the right way.
Every list needs a front door. SendTo’s signup forms go on the client’s website with one embed, styled by the brand preset and protected against bots. Switch on double opt-in and every address that joins belongs to a person who said yes twice. No website? The form goes on a landing page on the client’s sending domain.
One email a fortnight. Unsubscribe in one tap, any time.
A list built by a form is a list you can defend — to a receiver and to a client.
There are two ways an address gets onto a list: someone imports it, or someone asks to be on it. The second kind is worth more to everyone. A subscriber who confirmed by email wanted the mail, and a list of those people opens, does not bounce and does not complain. Receivers can tell.
So forms on SendTo do one job: put people who asked onto a list, correctly. They are protected against automated signups — a form with no bot protection fills a list with addresses that were never real. With double opt-in on, they confirm by email, so a typo or a prank never becomes a subscriber. And they write to the list’s fields, so “First name” on the form is “First name” in the next campaign.
Landing pages are a different tool for a different job — carrying a campaign’s offer on the domain that sent it. Forms build the audience; landing pages convert it.
On the client’s website, or on a landing page
Every form has an embed for the client’s website. A client with no website can put the form on a landing page, served on their sending domain, and send its sign-ups to a list with one switch. Style follows the brand preset, so a form looks like the client made it.
- Embed code for the client’s site
- A landing page when there is no site
- Brand preset applied automatically
One email a fortnight. Unsubscribe in one tap, any time.
Double opt-in and bot protection
With double opt-in on, a submission triggers a confirmation email from the client’s sending domain, and only a confirmed address joins the list. Automated submissions are stopped either way.
- Confirmation email from the sending domain
- Only confirmed addresses join
- Automated signups blocked
Fields that match the list
Map form fields to list fields when you build the form. Existing fields are reused. A subscriber who signed up through a form has the same record shape as one who was imported — and both are available as merge fields in the campaign editor.
- Form fields mapped to list fields
- Existing fields reused
- Ready for personalisation immediately
Growing lists are the reason clients stay. Now they grow on their own.
A list that grows without you
A form on the client’s site, or on a landing page they can link from anywhere. Every month the client’s audience is bigger, and the platform did it.
A list that stays clean
Double opt-in and bot protection mean growth never arrives with bounces and complaints attached.
A form that looks like the client
Their brand preset styles every form. Nothing on the page suggests a third party.
We stopped arguing with clients about whether double opt-in “loses” subscribers. It loses the ones who were never going to open.
Questions
Is double opt-in on by default?
No. It is one switch on each form, and it is what makes a form-built list the best list a client can have. The confirmation email is sent from the client’s sending domain.
Where do forms go?
On the client’s website, with one embed. A client with no website can put the form on a landing page on their sending domain.
What about bots and fake signups?
Automated submissions are blocked before the confirmation email is sent, and an address that never confirms never joins the list.
Can a landing page collect sign-ups?
Yes. A landing page can carry a form, and one switch sends its sign-ups to a list.
Give every list a front door.
Embedded, confirmed and protected, in the client’s own brand.
No contract · Cancel any time · Explore everything before you pay