A mascot with personality, drawn in twelve poses.
Describe a character: an animal, a person, an object brought to life or a creature. Give it a name, a personality, an outfit and a drawing style. The engine draws three concepts in your brand colours. Pick one, and it draws eleven more poses of exactly the same character, from waving hello to celebrating a win, and your website uses each one where it means something.
Example · Harbour & Finch is a fictional partner; this was made by the product, with the code partners use
People forget a tagline. They remember a character.
The brands people remember have a face. A character makes a product approachable, gives a website a personality, and says things a stock photo cannot: welcome, here is how it works, we checked that for you, look at these results. For the big consumer brands it took years and an agency.
For a small software business it has always been out of reach: an illustrator for the character, then a fee for every new pose, and poses that never quite match each other. So most email platforms are sold with icons and stock photos, and look like each other.
The mascot engine draws your character and its whole repertoire in an afternoon, consistent from the first pose to the twelfth, on transparent backgrounds, and the website builder knows what each pose means and where it belongs.
Three takes on the same brief. You choose.
A classic, friendly take; a bolder, more energetic one; and a softer, cuter one. Each is drawn waving, wearing your brand colours on its outfit and props. Ten credits for all three; choosing is free.
ClassicBalanced proportions, a warm open smile
Bolder · chosenA dynamic stance and a big confident grin
SofterRounder shapes, bigger eyes, very endearingExample · Harbour & Finch is a fictional partner; this was made by the product, with the code partners use
One character. Twelve things to say.
The concept you chose becomes the reference for every other pose: the same face, eyes, proportions, colours and outfit, with only the pose, the props and the expression changing. Four credits a pose.
Waving hellohello, welcome
On the movesending
Thumbs upapprovalAt the laptopwriting or designing emails
DetectivecheckingMegaphoneannouncing a campaignShowing resultsreports
Relaxingdone for you
Peekingcurious, over an edge
Puzzledthe problem, before
Buildersetting up
Celebratinga winExample · Harbour & Finch is a fictional partner; this was made by the product, with the code partners use
The brief
First, what your mascot is. Animals are suggested from the country you sell in (a kiwi or a kea in New Zealand, a kangaroo or a kookaburra in Australia), then the classics. Characters run from a superhero to a postie, objects from an envelope to a coffee cup, creatures from a yeti to a friendly robot.
Then a name (ideas are offered), a personality from six (cheeky, heroic, calm, nerdy, sporty, warm), anything it wears or carries, and a drawing style: a sticker with bold outlines, flat and clean, soft 3D like an animated film, or hand-drawn with inked lines.
- Animal, character, object or creature
- Ideas for the subject and the name
- Four drawing styles
Illustration · a fictional partner, sample figures
Example · Harbour & Finch is a fictional partner; this was made by the product, with the code partners use
Placed by meaning
Every pose carries a meaning the website builder reads: waving is a welcome, the detective checks things, the chart shows results, the deckchair is “done for you”, the puzzled one is the problem before you came along. So the mascot greets visitors in the hero with a line in its own voice, sits beside the section it belongs to, peeks over the edge of another, and celebrates at the close.
You choose how much: everywhere, as accents in the hero, the close and a couple of places between, or not on the pages at all. With lively movement it hops, floats and pops up; with reduced motion it stands still.
- A speech bubble in character, in the hero
- Beside, peeking over and celebrating in sections
- Everywhere, accents, or not at all
Clean edges on any background
Each pose is drawn on a flat background that is then keyed out, trimmed to the drawing and saved as a transparent PNG up to 900 pixels, so the mascot sits on a white page, a dark footer or a brand-coloured band with no box around it. A drawing that comes back without a clean background is refused and never charged.
- Transparent PNGs, trimmed to the character
- Works on light, dark and colour
- A bad drawing is refused, not charged
Example · Harbour & Finch is a fictional partner; this was made by the product, with the code partners use
Example · Harbour & Finch is a fictional partner; this was made by the product, with the code partners use
On every link you share
The share image a link to your site shows in messages and social posts has your mascot waving beside your one-line promise. Each page can have its own share image, with the page’s headline and the mascot in the same pose as the page’s hero.
- The site’s share image
- A share image for every page
- The mascot in each page’s pose
A character your customers remember you by.
Warmth without a big budget
A friendly face on your website makes a technical product feel approachable, which is exactly what small businesses buying email need.
A brand nobody can copy
Your competitors can match a feature. They cannot be your mascot.
A whole set, consistent
Twelve poses of one character, drawn to match, ready for your site and every share image.
Where the mascot goes
Mascot questions
What does it cost?
Ten credits for three concepts, and four credits for each further pose: forty-four for the other eleven. Choosing a concept is free, and a drawing that fails is never charged.
Will the poses really look like the same character?
Yes. The concept you choose is the reference for every pose, and each is told to keep the same face, eyes, proportions, colours, markings and outfit; only the pose, the props and the expression change.
What if I don’t like any of the three?
Draw three new ideas, or change the brief first: a different subject, personality, outfit or style.
Can I change the concept after drawing the poses?
Yes, but the poses belong to the concept they were drawn from, so choosing another means drawing its poses again.
Where does the mascot appear?
On your website and its share images; in your Brand kit, on posts, covers, ads, a profile picture and the brand guide; in your customers’ referral graphics when you have a brand kit; and, if you choose, in your app icon as the mascot’s head.
Can I keep it off some pages?
Choose “Accents” to keep it to the hero, the close and a couple of places between, or “Not on the pages” to keep the pages mascot-free.
Give your platform a face.
Describe a character this afternoon. Have it waving on your website by tonight.
No contract · Cancel any time · Explore everything before you pay