One unsubscribe stops every list a brand sends to, before its next email goes.
Every email carries an Unsubscribe link in its footer, and the header that gives the mail app its own Unsubscribe button. The link asks first, so a scanner never unsubscribes anyone, and the button works at once. Either way the person is stopped for the whole brand, on every list, and every email is checked before it goes. It works on every list of every client you bring, and your clients see your name on it, never ours.
Greenway Garden Centre sends to three lists. One unsubscribe stops all three.
One person’s unsubscribe, followed through a week of one client’s email, on a sample workspace. Greenway Garden Centre is a managed client: your team runs its campaigns.
Greenway Garden Centre sends to three lists: Garden club, its Monday newsletter; Seasonal offers, whenever the stock turns over; and Workshops, its weekend classes in pruning, potting and planting. Ruth, on your team, runs all three. Every one of its campaigns goes out under the same brand, Greenway’s own, whichever list it uses.
Monday: one press on the footer link
Margaret has been in the garden club for eleven years. This autumn she moved to a flat with a balcony and no garden, and when Monday’s newsletter arrived she scrolled to the foot of it and pressed Unsubscribe. A short page opened and asked one question: “Stop receiving emails from this brand?” She pressed Unsubscribe again, and the page told her she had been.
Nothing had changed until she pressed it. Mail scanners follow the links in an email the moment it lands, and a scanner that follows the footer link reaches that question and goes no further. The page said she was unsubscribed only once it was saved; had it not been saved, it would have said so and asked her to try again. Had she used the Unsubscribe button her mail app shows at the top of the email, it would have worked at once, with no page at all.
Tuesday: the workshop email went without her
Margaret thinks of herself as a club member. But two springs ago she booked a pruning class, and that put her on Workshops and Seasonal offers too. Her unsubscribe counted for Greenway, not just for the club list. So when Tuesday’s workshop email went out, she was checked for before it was sent to her, and skipped. Every seasonal offer will skip her too.
Every email to every list a brand sends to is checked, before it goes, against everyone who has asked that brand to stop. If that check can’t be made, because the record of who has stopped can’t be read, none of the brand’s mail goes until it can.
Someone who asked to stop on Monday doesn’t get Tuesday’s workshop email. Not from any list.
Wednesday: a caller, taken off by hand
On Wednesday a customer rang the shop to ask for no more emails, and the shop passed the message to Ruth. She opened Unsubscribes, typed the address and pressed Unsubscribe All Lists. The confirmation said exactly what would happen. She pressed Confirm, and the address was marked unsubscribed on all three of Greenway’s lists, each one listed underneath.
That is one client’s week. Every client you bring has every unsubscribe honoured the same way, on every list and every send, at your portal, under your name.
Two films: how every unsubscribe is honoured, and how to take someone off by hand.
Each is the real platform, on a sample workspace.
Both sides of an unsubscribe: the page the person sees, and the screen you see.
The page an email’s footer link opens, then Unsubscribes, at your portal under your logo. Drawn here with sample figures.
- The footer link asks first. Nothing changes until the person presses Unsubscribe, so a scanner that follows it changes nothing.
- They are told only once it is saved, and the page names no platform.
- At your portal, type an address under Unsubscribes and take it off every one of your lists in one press.
- The result says how many lists it came off.
- Every list it was on, whose list it is, and its status on each.
| List | Customer | Subscriber Status | Actions | |
|---|---|---|---|---|
| Garden club | Greenway Garden Centre | unsubscribed | Unsubscribed | |
| Seasonal offers | Greenway Garden Centre | unsubscribed | Unsubscribed | |
| Workshops | Greenway Garden Centre | unsubscribed | Unsubscribed |
Illustration · The page a garden centre’s footer link opens, before and after, and the Unsubscribes screen at its agency’s portal
One unsubscribe counts for the whole brand.
The footer link asks first, and the person is unsubscribed when they confirm. The mail app’s own button works at once. A scanner that follows the link changes nothing.
Either way, nothing more goes to them from that brand, on any list. Every email is checked before it goes, and if the record of who has stopped can’t be read, the brand’s mail waits.
- The link asks first
- The mail app’s button, at once
- Checked before every email
Type the address. Take it off every list.
Open Unsubscribes from the menu and type the address. The buttons appear once it is a full one.
Press Unsubscribe All Lists, check what it will do, and confirm. The address is marked unsubscribed on every one of your lists, and campaigns skip it.
- Open Unsubscribes
- Type the address
- Confirm, and it’s done
Unsubscribe handling your clients would otherwise pay six places for, on every send, under your name.
Each line is in the one plan, for every client you bring. On the right, the kind of tool a business usually pays for to get the same job done.
| In SendTo | Instead of |
|---|---|
| An Unsubscribe link and the mail app’s own button, on every email | A developer to set up one-click unsubscribe |
| One unsubscribe honoured on every list the brand sends to | A suppression list kept by hand |
| Every email checked against everyone who stopped, before it goes | Someone checking lists before every send |
| A footer with the brand’s postal address, preferences and Unsubscribe | A compliance review of every template |
| Anyone taken off every list by hand, in one press | Exporting and re-importing every list |
| Your name and logo on every screen your client sees | A custom build |
| Every one unlimited | One flat fee |
What you might be thinking, answered straight.
“Someone on three lists unsubscribes from one.”
They are stopped on all three. An unsubscribe counts for the brand, so nothing more goes to them from that brand, whichever list a campaign uses.
“Mail scanners click every link. Won’t they unsubscribe people?”
No. The footer link asks first, and nothing changes until a person presses Unsubscribe. A scanner that follows it reaches the question and goes no further.
“What if a campaign is already sending when someone stops?”
Every email is checked before it goes, not only when a campaign starts, so a campaign already sending skips them too. If the record of who has stopped can’t be read, the brand’s mail waits until it can.
“People ring up and ask to be taken off.”
Open Unsubscribes, type the address and press Unsubscribe All Lists. It is marked unsubscribed on every one of your lists, and View details shows each one.
“Is there a catch in “unlimited”?”
No cap on lists or clients, and every unsubscribe is honoured on all of them. The sending is usage, which your clients buy at the rate you set.
“I want to see it before I decide.”
Open the account: no card, and a sample workspace is ready when you confirm your email. Each film on this page is the real platform, and Unsubscribes is in the menu.
Unsubscribes, answered
Does every email carry an unsubscribe?
Yes. Every email gets a footer with Manage preferences and Unsubscribe, and the brand’s name and postal address, plain-text emails included. Every email also carries the header that gives mail apps their own Unsubscribe button.
What does the Unsubscribe link do?
It opens a page that asks first: “Stop receiving emails from this brand?” Nothing changes until the person presses Unsubscribe, so a scanner that follows the link never unsubscribes anyone. The page names no platform.
And the mail app’s button?
It works at once, with no page. Where a mail app shows its own Unsubscribe button, one press stops that brand’s emails.
What does an unsubscribe stop?
Every email from that brand, on every list it sends to. An unsubscribe counts for the brand, not one list, so a campaign to any of its lists skips them.
When is it checked?
Before every email is sent, in every campaign, including one already sending. If the record of who has stopped a brand can’t be read, that brand’s mail waits until it can, rather than risk an email to someone who asked to stop.
Is anyone told they are unsubscribed before it is saved?
No. The page says so only once it is saved. If it can’t be saved, the page says that nothing has changed, and asks them to try again or use their mail app’s own Unsubscribe button.
How do I take someone off by hand?
Open Unsubscribes from the menu and type the address. Press Unsubscribe All Lists, check what it will do, and confirm. The address is marked unsubscribed on every one of your lists, and campaigns skip it.
Can a whole company be stopped?
Yes. Each brand has an opt-out page of its own, on its own domain, that it can share or link from its website. Anyone can use it to stop one address, or every address at a domain, from getting that brand’s emails, with no login. Its link appears once the brand’s sending domain is live.
Do my clients ever see the SendTo name?
No. The pages a person sees name no platform, and Unsubscribes is at your portal, under your logo.
Do I need a card to try it?
No. Create your account and a sample workspace is ready when you confirm your email. Sending switches on when you activate.
Unsubscribes, and everything else in the hub, unlimited. One plan. One flat fee.
Someone who asks to stop is stopped on every list that brand sends to, and every email is checked before it goes. The pages they see name no platform, and the screens your clients see carry your name. Open your account free and look around the sample workspace.
No contract · Cancel any time · Explore everything before you pay