Every click, form and reply followed up, one person at a time, in your client’s brand.
Sequences are designed emails that follow up one person at a time, in order, after they act on a campaign your client sent: a click, its landing page form, or a reply. Say what the sequence is for and the plan and every email are written for you, in the brand. There is no cap on sequences, emails or people in them, and your clients see your name on it, never ours.
Sarah clicked the deep-clean offer on Tuesday. On Thursday she replied to ask about Saturdays.
One person, followed through a real sequence on a sample workspace. Nobody at the agency touched it.
Your client is a cleaning company. Their spring campaign, 20% off a full deep clean, went out on Monday. Sarah, who runs a dental practice two suburbs over, opened it on Tuesday morning and clicked through to the offer.
Her click starts her sequence, and only hers
The campaign has a start set on it: anyone who clicks a link in it begins the sequence called “Book a call”. So Sarah’s click starts it for her. Nobody else on the list gets a thing until they act too.
Two hours later the first email arrives: “15 minutes this week?” It comes from the same domain that sent her the campaign, so it reads as the next line of a conversation she started, and it lands where the first email did.
Four emails, in order, on weekdays
The sequence was planned from one line your client typed: four emails over nine days for people who clicked the spring offer, from something useful to a clear ask for a call. Every email was written and designed in the cleaning company’s brand. They sent one to themselves as a test, changed a subject line, and turned it on.
Day three brings a checklist for keeping a practice clean between visits. Day six, the story of a clinic like hers. Day ten, the ask.
Her reply goes to the inbox, with everything she did beside it
On Thursday Sarah replies: “Could you do a Saturday?” The reply arrives in the client’s inbox, filed under the spring campaign, with her click and her sequence next to the conversation. The client answers from there. Her sequence carries on until its emails run out, and the inbox can pause it for her with one click.
Your client wrote one line. The platform wrote the emails, picked the moment and sent them, one person at a time.
Your client sees the bookings. You see the renewal.
Every sequence shows who is in it now, who has finished, and how many opened, clicked and replied. Your client sees it at your portal, under your name, as part of the platform they pay you for every month.
That is one person. Everyone who acts on every campaign is followed up the same way, and there is no cap on how many.
Three films: what a sequence is, what starts one, and how to make one.
Each is the real platform, on a sample workspace.
One sequence, open at your portal: who it’s from, when it sends, and how it’s doing.
This is the screen your client uses, at your domain, under your logo.
- Four emails over nine days, planned from one line about what the sequence is for.
- Who is in it now, who has finished, and how many opened, clicked and replied.
- The emails, what starts it, how it sends, and the people in it, each on its own tab.
- Each follow-up comes from the domain that reached them, so it lands where the campaign did.
- Weekdays only, or any days and hours you choose, in the client’s own time zone.
A sample workspace. The businesses on this screen are demo data.
A sequence is never bulk.
It starts for one person, when they act on a campaign your client sent. Their emails go to them in order, at the gaps you set, and the sequence ends when the emails run out.
Each person is in one sequence per campaign at a time. If they do something stronger, such as filling in the form after a click, they move to the sequence that action starts.
- Started by what one person did
- Sent in order, at the gaps you set
- Ends when its emails run out
You choose the campaign, and the action that starts it.
A click on any link in the campaign, or on one link only. The form on its landing page. A reply. Add as many starts as you like, and add someone by hand when it suits.
Nothing starts for anyone who has unsubscribed or is marked do not contact.
- A click, on any link or one link
- Its landing page form
- A reply to the campaign
Say what it’s for. The emails are written for you.
Write a line such as “six emails over three weeks for people who clicked our offer, ending with a free quote”. The plan is written from it, then every email in the brand’s design.
Change any word, write any email again, or design one yourself. Send a test to your own address, then turn it on.
- A plan from one line
- Every email designed in the brand
- A test before it goes live
Follow-up your clients would otherwise pay six places for, unlimited, under your name.
Each line is in the one plan, for every client you bring. On the right, the kind of tool a business usually pays for to get the same job done.
| In SendTo | Instead of |
|---|---|
| Unlimited follow-up sequences, one person at a time | ActiveCampaign or lemlist |
| Every email planned, written and designed in the brand | A copywriter and a designer |
| Started by a click, a form or a reply on the campaign you name | An automation tool and a CRM |
| Sent from the domain that reached them, on the days you choose | A deliverability consultant |
| Replies in one inbox, with the person’s sequence beside them | Front or Help Scout |
| Your name and logo on every screen your client sees | A custom build |
| Every one unlimited | One flat fee |
What you might be thinking, answered straight.
“Won’t automatic follow-up feel like spam?”
It only goes to someone who acted on a campaign your client sent: a click, a form or a reply. One person at a time, from the domain that reached them, on the days and hours you choose. Every email carries an unsubscribe, and it is honoured on every send.
“My clients don’t have time to write follow-up emails.”
They write one line about what the sequence is for. The plan and every email are written from it, in their brand. They can change any word, have an email written again, or design one themselves.
“What happens when someone replies?”
The reply lands in the inbox, filed with the campaign, and the conversation carries on there. Their sequence keeps going until its emails run out, and the inbox pauses or stops it for that person in one click.
“Could one person end up in three sequences at once?”
No. Each person is in one sequence per campaign at a time. A stronger action moves them: someone who clicks and then fills in the form moves to the form’s sequence.
“Is there a catch in “unlimited”?”
No cap on sequences, on emails in them, or on people in them, for any client. The sending itself is usage, which your clients buy at the rate you set.
“I want to see it before I decide.”
Open the account: no card, and a sample workspace is ready when you confirm your email. Plan a sequence from one line and see every email it writes.
Sequences, answered
What is a sequence?
A set of designed emails that goes to one person at a time, in order, after they act on one of your client’s campaigns. It ends when its emails run out.
What starts a sequence?
You choose a campaign and the action: a click on any link in it, or on one link only, the form on its landing page, or a reply. A sequence can have as many starts as you like, and you can add someone by hand.
Who writes the emails?
The platform does, from one line about what the sequence is for: how many emails, over how long, and what they should lead to. The plan comes first, then every email in the brand’s design. Change any of it, or design an email yourself.
Which address does it send from?
From the business you choose, with the name you set and an address at the domain that reached the person. Each follow-up comes from the same place as the campaign.
When does it send?
On the days and between the hours you choose, in the time zone you pick. Weekdays only is one click.
Does a reply stop the sequence?
No. The sequence ends when its emails run out. The reply goes to the inbox, and from there you can pause or stop that person’s sequence in one click.
Can I test it before it goes live?
Yes. Send any email in it to your own verified address first, then turn the sequence on.
Is there a limit on sequences?
No. There is no cap on sequences, on emails in them, or on people in them. The sending is usage, which your clients buy at the rate you set.
Do my clients ever see the SendTo name?
No. Your clients make and run their sequences at your portal, on your domain, under your logo.
Do I need a card to try it?
No. Create your account and a sample workspace is ready when you confirm your email. Sending switches on when you activate.
Sequences, and everything else in the hub, unlimited. One plan. One flat fee.
Everyone who clicks, fills in a form or replies is someone your client paid to reach. A sequence follows each one up, in their brand, under your name, with no cap on how many. Open your account free and plan your first one from a single line.
No contract · Cancel any time · Explore everything before you pay