Funnels

One brief writes the whole funnel: every page and every email, in one voice.

Pick what the funnel should do, from giving away a guide to selling a course, and fill in one brief. The opening page and its thank-you page are written first, then every email that follows from the page, in one look and one voice. A selling funnel offers one add-on the moment the order is paid, charged to the card just used, and nothing goes live with a step missing.

No cardSample workspace ready on sign-upNo contract
portal.youragency.com/landing-pages/funnels
Five stretches for desk backs
Free download · Kestrel Physio
Put it live
Opening pageFive stretches for desk backsWritten
Edit page
Thank-you pageYour guide is on its wayWritten with the opening page
Edit page
Follow-up emails5 emails over 11 daysFrom the first day to the last ask
Edit emails

Illustration · a free download funnel on a sample account

Seven funnelsfrom a free download to a course
One briefevery page and email written in one go
One-time offersone add-on, on the card just used
Nothing missingwhat stops it going live, each with its fix
How one funnel runs, start to finish

Maya wanted her free guide to bring in new patients. One brief wrote the page, the thank-you page and five emails.

One funnel, followed from the brief to the first sign-up, on a sample workspace. The clinic is a character.

Kestrel Physio treats office backs and runners’ knees in Ilkley. Maya Brooks has a guide she gives her patients, Five stretches for desk backs, and wants it to bring in new ones. In Landing pages she opens Funnels and presses New funnel.

One brief

Of the seven funnels she picks Free download: give a guide for an email address, then emails that take them to your offer. She fills in the brief, the guide, who it’s for and her offer, a first assessment, and presses Build my funnel.

Written in one go

The page and its thank-you page are written first, then every email from the page: five of them, over eleven days, from one way to use the guide this week to a direct ask to book. One look, one voice, the guide never offered again to someone who has it.

portal.youragency.com/landing-pages/funnels
Building your free download funnelThe page and its thank-you page are written first, then every email from the page.
The opening pageThe thank-you pageEmail 1 of 5Email 2 of 5Emails 3 to 5
Illustration · a free download funnel being written

Put it live

She presses Put it live, and the screen says what’s missing first: Kestrel Physio needs its postal address, since every marketing email has to carry one by law. The line links to where it goes. She adds it, presses again, and the emails turn on, then the page: Your funnel is live. Everyone who fills in the form now gets the emails.

Maya wrote one brief. The page, the thank-you page and five emails came back in one look and one voice, and went live together.

That is one funnel. Every client you bring can have theirs the same way, under your name.

On the platform

Every step of the funnel on one page, and where each one stands.

This is a funnel in Landing pages, at your portal.

  • The opening page, its thank-you page and every email, in one look and one voice.
  • Each step says where it stands: written, written with the opening page, or live.
  • Edit page and Edit emails open any step.
  • Put it live turns on the emails first, then the page.
Seven funnels

Start from what the funnel should do.

Free download, Webinar, Product, Quote request, Application, Course and Campaign follow-on. Each one knows its steps: a page and its thank-you page, then the emails that follow, or, for a product or a course, the page that sells, a one-time offer, an offer after a no, and the next steps.

Every page and email is written in one go from one brief, in one look and one voice, and each email knows what the page gave: what they already have is never offered again.

  • From a guide to a course
  • Each with its own steps
  • Written from one brief
portal.youragency.com/landing-pages/funnels
Funnels
Landing pages
New funnel
What should your first funnel do?
Every page and email is written in one go, in one look and one voice.
Free downloadGive a guide for an email address, then emails that take them to your offer.
WebinarSign people up for a session, then emails that take them to your offer.
ProductSell one product, then offer one add-on to the order just paid.
Quote requestTurn visitors into quote requests, then keep in touch until they go ahead.
ApplicationTake applications for a programme, then follow up with every applicant.
CourseSell a course, then offer one add-on to the order just paid.
Campaign follow-onThe page a campaign email links to, then emails that carry its offer forward.

Illustration · the seven funnels, on a sample account

portal.youragency.com/landing-pages/funnels
Sourdough starter kit
Product · Moss & Pine Bakery · live
Put the changes live
Visited
1,240
Ordered
86
Saw the one-time offer
86
Took it
23
Saw the offer after a no
63
Took it
9
Reached the thank-you page
86
Opening pageSourdough starter kitLive
Open the page
One-time offerAdd a banneton basketLive · once, for an hour, after the order is paid
Open the page
Offer after a noAdd a proving clothLive
Open the page

Illustration · a selling funnel’s steps and counts, on a sample account

Selling

One add-on, offered the moment the order is paid.

A product or course funnel sells from one of the client’s websites: its opening page’s button is the checkout. Once the order is paid, the buyer sees a one-time offer, once, for an hour. Yes charges the same card at once; no goes to the offer after a no, then the thank-you page.

Each add-on shows as Paid separately, with its own order number, and something just bought is never offered. The funnel’s page counts every step: visited, ordered, saw the offer, took it.

  • Charged to the card just used
  • Never offers what they just bought
  • Every step counted
Going live

Nothing goes live with a step missing.

Put it live says what stands in the way, each line linked to its fix: the postal address every marketing email has to carry by law, the business the emails come from, a verified sending domain, a live website for a selling page, card payments for a one-time offer, and any link that goes nowhere.

When nothing is missing, the emails turn on first, then the page, so nobody fills in a form the emails can’t answer. Changes made later go live with Put the changes live.

  • Each line linked to its fix
  • The emails on before the page
  • No link that goes nowhere
portal.youragency.com/landing-pages/funnels
Sourdough starter kit
Product · Moss & Pine Bakery
Put it live
The funnel can’t go live yet:
!Moss & Pine Bakery needs its postal address: every marketing email has to carry one by law.Add it
!The emails need a sending domain of yours, verified.Add a sending domain
!Card payments aren’t on for mossandpine.co.uk, and a one-time offer is charged to the card just used.Set up card payments
Opening pageSourdough starter kitSells Sourdough starter kit · Change
Edit page
One-time offerAdd a banneton basketWritten
Edit page
Offer after a noAdd a proving clothWritten
Edit page
Thank-you pageNext stepsWritten
Edit page

Illustration · a selling funnel that can’t go live yet, on a sample account

Everything in funnels

A funnel your clients would otherwise pay six places for, written in one go, under your name.

Each line is in the one plan, for every client you bring. On the right, the kind of tool a business usually pays for to get the same job done.

In SendToInstead of
Every page and email of a funnel, from one briefA funnel builder and a copywriter
One look and one voice, from the page to the last emailA designer and a style guide
A one-time offer after the order is paid, on the same cardAn upsell app
What stops it going live, each with its fixA launch checklist
Every step counted, from visited to took itFunnel analytics
Your name and logo on every screen your client seesA custom build
Every funnel, from one briefUnder your name
Before you decide

What you might be thinking, answered straight.

“I already have landing pages.”

A funnel is built of them: its pages are landing pages, in Landing pages, and any of them opens in the editor like any other.

“Will the emails match the page?”

They’re written from the page, in its look and voice, and each knows what the page gave, so a guide is never offered twice.

“Is a one-time offer pushy?”

It shows once, for an hour, after the order is paid, and never offers what they just bought. No goes straight to the offer after a no, or the thank-you page.

“What if something isn’t set up?”

Put it live says what, with a link to each fix, and nothing goes live until it’s done.

“Do my clients ever see the SendTo name?”

No. Your clients build their funnels at your portal, under your logo, and their pages are on their own domain.

“I want to see it before I decide.”

Open the account: no card, and a sample workspace is ready when you confirm your email. You pay only when you activate.

FAQ

Funnels, answered

Which funnels are there?

Free download, Webinar, Product, Quote request, Application, Course and Campaign follow-on.

Where are they?

In Landing pages, under Funnels: New funnel opens the seven.

What gets written?

The opening page and its thank-you page first, then every email from the page. A selling funnel has a one-time offer and an offer after a no between them, and its thank-you page gives the next steps.

How does a one-time offer work?

Once the order is paid, the buyer sees the offer once, for an hour. Yes charges the same card at once; a card that needs another check opens the payment page. No goes to the offer after a no, then the thank-you page.

What does a selling funnel need?

A live website with card payments: its opening page’s button is that website’s checkout.

What stops a funnel going live?

Anything its pages or emails can’t do without: the business’s postal address, the business the emails come from, a verified sending domain, a live website and card payments for one that sells, and any link that goes nowhere. Each is listed with its fix.

Can I change it after it’s live?

Yes. Edit any page or email, then Put the changes live.

Can I take an offer out?

Yes. Take it out, and its page stays in your pages as a draft.

Do my clients ever see the SendTo name?

No. Your clients build their funnels at your portal, under your logo, and their pages are on their own domain.

Do I need a card to try it?

No. Create your account and a sample workspace is ready when you confirm your email. Sending switches on when you activate.

Funnels, and everything else in the hub, on one platform under your name.

Every client you bring can have a funnel written from one brief, pages and emails in one voice, with one-time offers that sell. Open your account free and look around a sample workspace.

No contract · Cancel any time · Explore everything before you pay