Campaigns
Plan a campaign, write its emails, choose who gets them and send, then read the results.
Step by step
Plan your first campaignOpen Campaigns, press New Campaign, pick your brand and answer four questions: what you're offering, who it's for, what they believe now, and what you want them to believe.Film · 1:04Write your campaign's emailsChoose the page your emails link to, generate the first email from your plan, then remix it until you have four versions, each with its own subject line.Film · 1:33Choose who gets it and get it ready to sendPick the list, check delivery, timing and the sender, fix anything Review lists, then press Send Campaign or Schedule Campaign.Film · 1:31
How it works
One plan, the whole campaignA campaign's plan is four short answers on its Setup step (the offer, who it's for, what they believe and the message), written once to shape its landing page and every email.Film · 1:39How your emails are writtenEach email is written and designed for you in one go, from your brief, your plan's answers, the tone and style you pick and your brand, and every word stays yours to change.Film · 1:27Design variants and the rarity scoreEvery send pairs one sending domain with one email variant, and the Sending Pattern Score shows how rarely a pairing repeats: above 70 looks natural, below 40 is too repetitive.Film · 1:08A campaign that protects itselfOnce 1,000 emails have gone out since it last started, a campaign pauses itself if 3 in every 100 bounce hard, and a variant that draws spam reports is paused on its own.Film · 1:34What your results countYour Results page counts people, not machines: delivered is sent less bounced, clicks count each person once, and every figure matches each campaign's own report.Film · 1:32
Questions
Why are my open rates lower than I expected?Opens count people. Machines that open every email the moment it arrives are left out, so the number is lower than some tools show, and it's true.QuestionCan I schedule a campaign for later?Yes. As you get the campaign ready, choose a day and time for it to go, then press Schedule Campaign.3 stepsCan I send a campaign again?Yes. Open its report and press Resend. It makes a new campaign with its own report, to the people you choose, and the first campaign's history stays as it is.4 steps
When something’s wrong
My campaign won't launchWhen a launch is refused, nothing is sent and the message says why. Find the message here, do the one thing it needs, then launch again.Fix itMy campaign paused itselfA campaign stops itself when too many emails bounce, or when every version has drawn spam reports. Read the banner on its report, fix the cause, then press Resume.4 steps
More in use the platform
Getting startedSet up your brand and send your first campaign, start to finish.3 articlesEmail marketingThe know-how behind every send: building a list, what to send and how often, writing, design, the inbox, the law and your numbers.22 articlesLanding pages and formsThe page a campaign's readers land on, and the forms that turn visitors into contacts.5 articlesLists and contactsUpload a list, see how every address was cleaned, and handle unsubscribes.10 articlesReplies and sequencesAnswer every reply in one inbox, sign your emails, and follow up one person at a time.9 articlesSending and deliverabilitySending domains, your reply-to address, pace, and what keeps your mail landing in the inbox.17 articlesYour websiteBuild your website, change any page, put it live on your own address, and take enquiries and bookings.22 articlesYour online shopBuild a shop, add products and collections, and set up delivery and payments.6 articlesFilms and mediaMake films in your brand for your business, your campaigns and your website.2 articlesYour accountYour plan, billing, usage and credits, your team, and rewards for referring a business.9 articles