Self-serve or managed: how each customer works with you

A self-serve customer signs in and runs their own campaigns on one of your plans. For a managed customer, you run their email and they get reports. You choose for each one, and can change it.

How it worksUpdated 6 Nov 2026

Every customer works with you in one of two ways. You choose when you add them, and can change it right in Customers.

Self-serveManaged
Who runs their campaignsThey do, in your portalYou do, in their workspace
What they're onOne of your self-serve plansOne of your managed service tiers
What they seeEverything they runTheir reports
Their listsTheirs to runTheirs, and you run them

Self-serve

A self-serve customer starts on one of your plans. They sign up on your subscribe page, or you add them and their invite takes them straight to your portal.

Managed

Press Manage on their row, and their workspace opens in your brand. You run their campaigns, lists and results for them, and you can give them lists from your partner pool.

Their tier is offered when you take them on. Managed service tiers never appear on your subscribe page.

Good to know

Your sign-up can offer done for you, self-serve, or both. You choose in Brand & Portal.

Step by step: Add a customer and Run a customer's email for them.

Next in Your customersA customer can't sign in