What Google sees on your pages
Every page tells search engines what it is: a title with your business's name, a description, a share picture and who you are. Only your published pages are listed for them.
Every page of your website tells search engines what it is. That's how your pages are found for what your business does, and why a shared link shows a real picture and a real description.
What search engines read
Every page carries:
| What | Where it comes from |
|---|---|
| A title, shown in search results | The page's title. If it doesn't already name your business, your business's name is added. |
| A description, shown under the title | Written from the page's own words, when the page is written |
| A picture, for when the page is shared | The page's own share picture, else its main photo, else your website's share picture. Never your logo alone. |
| Who you are | Code search engines read: your business, the page itself, and its questions and answers when it has them |
Only your finished pages
Search engines are also told what to look at:
- A published page on your live website is listed for them.
- A draft is left out.
- Your preview address asks them to stay away.
- A page you hide asks not to be indexed.
Where you set it
Open any page, and press its SEO button for its search settings.
The Title is shown in the browser tab and in search results. It reads best under 60 characters.
The Description is what search engines show under the title. 160 characters is recommended.
Switch on Ask search engines not to index this page to keep it out of search.
A saved change is live within a minute, with nothing new to publish.
How your pages show in Google takes you through each setting.
Why it matters
Your pages are found for what your business does. A shared link shows a real picture and a real description. And nothing half-finished turns up in search.