Write articles that bring in visitors
Open Articles and start with your strategy and the days you publish. Then press New article, give it a working title and the words people search for, and go on to the brief.
Articles answer the questions your customers search for, and bring them to your website. Someone searching how to fix a problem you solve is already halfway to calling you. An article that answers them well brings them to you.
Start with your strategy
Open Website from the menu.
Open your website.
Open Articles.
Start with your strategy.
It groups the searches your customers make into topics, so every article has a reason to exist.
Choose the days you publish, and articles go out on time.
Write an article
Go back to Articles.
Press New article.
Give it a working title.
Add the words people search for.
Choose how long and how detailed it should be.
Press Next: Brief. From the brief on, it's written, pictured and checked for search, one step at a time.
Where to next
- Choose how each page shows in search: How your pages show in Google.
- How it works: Why articles bring in visitors.