Suggestions on your words
Wherever you write a page, an email, an article or a product, a small lightbulb counts the suggestions on its words. Choose one to see the words it means and why. Change them, or press Keep it. It never stops you publishing or sending.
Every time words are written, by you or for you, they're read for the things that lose a reader: a worn-out phrase, a button that names nothing, a placeholder left in. Each one is a suggestion. None of them is a rule.
Where you'll see them
| Writing | Where the suggestions are |
|---|---|
| A landing page, or a page of your website | N suggestions, beside Publish |
| An email | N suggestions, in the designer's bar |
| An article | Under Contents |
| A product | Beside the draft's buttons |
On a phone, the lightbulb shows the number on its own.
Read one
Press the lightbulb.
Each suggestion shows the words it means, why, and where they are: the part of the page by its heading, the block of the email, or the part of the product.
Choose one to go to its words. On a page, that part is picked out; in an email or an article, the words are picked out for you to change.
Change the words, or press Keep it to leave them as they are. A kept suggestion stays hidden for that page, email, article or product.
The count follows every change, whoever made it. Suggestions never stop you publishing or sending, and never change a word themselves.
What they look for
- Words that guess what the reader thinks, or speak for every reader at once.
- An opening on a problem your reader may not have.
- Filler, riddles and worn-out words, where one plain sentence says it.
- Praise of the business by the business, where showing it working does more.
- A button that names nothing, like Submit. Name the next step, or what they get.
- A placeholder left in.
- A promise of what the reader will earn. Say what they get instead.