Your market research
Open your brand in Brand presets and find Market research. It's the file your emails, pages and website are written from: the business, its customers, their words, the market and the look. Correct any line, take one out, or add what you know.
Every email, page and website written for your brand starts from one file: what your business does, who buys from it, the words they use, and the market around it. Market research builds that file, and you have the last word on every line.
Open it
Open Brand presets from the menu.
Open your brand. Market research is on its Brand tab.
The first research runs by itself when your brand first gets a website, and it's refreshed every month.
Run it
Press Start the research. A brand with no website yet asks for The business’s website first.
It shows Researching… while it reads.
The file fills in, part by part: The business, The customers, Their words, The market, The look, and You told us.
A line may be marked Customers say, The trade says or Promise. Press Research again any time to read it all afresh.
Put it right
Every line is yours to correct.
Open a line's menu.
Edit it and write Your correction, or Take out a line that's wrong.
A line taken out shows Taken out. Put it back returns it.
Add what you know
Press Add what you know.
Write what the business does, who it's for and what it charges. Or add a page, like a price list, or a file.
What you add shows You added this, and is Read at the next research.
What it changes
Every writer of your brand's emails, pages and website reads this file first. Your brand's positioning shows Suggested by your market research where it came from here.