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Build a funnel from one brief

Open Landing pages, then Funnels, and press New funnel. Choose what it does, fill in one brief, and press Build my funnel. Its page, its thank-you page and every email are written in one go.

Step by step7 stepsUpdated 14 Nov 2026

A funnel is a page, its thank-you page and the emails that follow, all made to work together. Fill in one brief, and every part of it is written in one go, in one look and one voice.

Build it

  1. Open Landing pages, then Funnels.

  2. Press New funnel.

  3. Choose what it does:

FunnelWhat it does
Free downloadGives a guide for an email address, then emails that take them to your offer.
WebinarSigns people up for a session, then emails that take them to your offer.
ProductSells one product, then offers one add-on to the order just paid.
Quote requestTurns visitors into quote requests, then keeps in touch until they go ahead.
ApplicationTakes applications for a programme, then follows up with every applicant.
CourseSells a course, then offers one add-on to the order just paid.
Campaign follow-onThe page a campaign email links to, then emails that carry its offer forward.

  1. Fill in the brief, and press Build my funnel. The page and its thank-you page are written first, then every email.

  2. Press Open the funnel.

Check it, then put it live

The funnel shows each step and where it's up to. Open any of them with Edit page, Open the page or Edit emails.

  1. Press Finish the funnel to make the steps still waiting.

  2. Press Put it live. The emails are turned on first, then the page.

It says Your funnel is live. Everyone who fills in the form from now on gets the emails. Change it later and press Put the changes live.

What it needs first

Put it live lists anything missing, each with a link to fix it:

  • Your business's postal address. Every marketing email has to carry one by law.
  • The business the emails come from.
  • A sending domain of yours, verified.
  • A link that goes nowhere, given an address.
  • To sell: your website live, with card payments on.
Good to know

Archive a funnel and its pages and emails stay as they are. Undo brings it straight back.

Next in Landing pages and formsSell more with a one-time offer

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