How your page looks when it's shared

Every landing page carries a share picture and a description, so a link to it shows a proper card on social media and in chat apps. There's nothing to set up.

How it works3 stepsUpdated 14 Nov 2026

Paste a link to your landing page into a post or a chat, and it shows a card: a picture, the page's title and a line about it. Every page has one, with nothing to set up.

The picture

The first of these that your page has:

  1. Your brand kit's share picture.

  2. The first photograph on the page. Never a logo, an icon or a profile picture.

  3. A card drawn for the page: its headline on your brand colour, with your logo and your business name.

To change the picture, change your brand kit's share picture, or the page's first photograph.

The words

  • The title is your page's title.
  • The line under it is the page's subheading. With none, it's the start of the page's words.

The card always shows your page's latest version. Change the page, and the next link shared shows the change.

Good to know

Some apps keep the card they saw the first time a link was shared. A new post, or the short link, shows the new one.

Your website's pages make their own: in your website's Pages, press Make share image.

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