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Make your brand

Make your brand, in your setup, draws your agency's brand one step at a time: what you lead with, your logo and app icon, your mascot, your market and your website's look. Change what you lead with any time, from your website's Overview.

Step by step19 stepsUpdated 14 Nov 2026

Your brand is drawn once, here, and everything you show the world is made from it: your website, your portal, your Brand kit, your films and every email you send.

Start

  1. On your home, press Create brand, or open Make your brand in your setup.

  2. It goes one step at a time, and shows where you are: Logo and icon · 3 of 6.

What you lead with

What does your agency lead with? Pick the tile that's your strongest work: Full-service marketing, Websites, Email marketing or another. It shows when there's more than one to choose.

  1. Pick a tile.

  2. Your position, in one line is drafted from it. Write your own, and yours is kept.

  3. Your website beside it shows your site's menu in the order your focus puts it.

  4. Press Next: Logo and icon.

Your website, your brand and your films lead with it. Your seven pages about you (Home, Why, Features, How it works, Compare, FAQ and About) are written from it. It also sets the order of your menu and footer, the looks Style offers first, and what the chat on your site talks about first.

Nothing is taken away. Every feature page, your pricing, the industries, the guide, Contact and your help centre stay on your site, and every feature stays in your plans.

Your logo and app icon

  1. Your logo: Use my logo and upload it, or Design one for me.

  2. Add your logo for dark backgrounds: the version a dark look shows in your header and footer. Without one, your logo sits on a small white panel there.

  3. App icon: say what it should show and press Draw 4 ideas. Pick one, or Your initial, or Upload your icon.

  4. Your brand kit shows them where they'll be: on a light and a dark background, in a browser tab, on a phone's home screen and on your share image.

  5. Your one-line promise goes on your share image and in your footer.

  6. Press Save my brand kit.

Your website's look

  1. How should the site look? Each card is the top of your own home page, in a look from the design library. The first is Best for you, and yours now says Your look now. More looks shows the rest.

  2. Or choose a design direction drawn up for your site, below them.

  3. How should it feel? Choose the Tone of voice, the Movement and How much to say.

  4. Press Next: Plan the pages.

Your site is drawn in that look when its pages are made. The photos in a look come from a stock library.

Change what you lead with later

  1. Open Website builder and its Overview.

  2. On Your agency leads with, press Change.

  3. Pick the new focus and save it.

Your pages are redrawn to lead with it. A page you've edited keeps its words. If the redraw stops, press Redraw them.

Where to next

Next in Getting startedYour brand and your portal

Related

Your brand and your portalYour portal wears your brand: your name, logos and colours, how customers reach you, and what your sign-up offers. It all lives in Brand & Portal, in your Marketing hub.Film · 1:06Your websiteYour own website, on your own domain. Open Website builder to edit its pages, articles, contact form and menus, check every page on a private staging site, then go live.Film · 1:27Your Brand kitEvery logo, graphic and printed page your business needs, made from your brand and sized for every place it goes. Download each file on its own, or every file in one zip.Film · 1:18Your partner dashboardYour whole email business in one place: how it's doing, your customers, your money, your marketing, your portal and the Academy.Film · 1:32